A NEW PERFUME FOR SAVE ME TRUST FOUNDATION SUPPORTING WILDLIFE WELLNESS AND DIGNITY
“Actively participating in the defence of animals rights with Xerjoff Spray to Help is an honour as well as a duty- says Mr. Momo.
Working with Dr. Brian May and Anne Brummer is a privilege, a wonderful experience marked by the sensitivity and love towards animals that we all should have and actively get engaged in”
The perfume is the result of a collaboration between Dr. Brian May and Anne Brummer, founders of the charity Save Me Trust, and Sergio Momo, CEO and creative director of Xerjoff Group and was launched to make a significant contribution to the defence of wild animals’ wellness. Part of the proceeds from the sale of the perfumes, available on Xerjoff official website xerjoffuniverse.com, will be donated to the cause.
Brian May said “I’m excited about this unique collaboration. My great friend Sergio Momo has, with great generosity, designed a new perfume to benefit wildlife, through the famous company he created – Xerjoff – working with the Save Me Trust. Compassion has never smelled so sweet ! “
“Actively participating in the defence of animals rights with Xerjoff Spray to Help is an honour as well as a duty- says Mr. Momo. Working with Dr. Brian May and Anne Brummer is a privilege, a wonderful experience marked by the sensitivity and love towards animals that we all should have and actively get engaged in”
Xerjoff Group S.p.A, is a leading group in luxury perfumery whose mission is to develop and raise global awareness for its brands -Xerjoff, Casamorati and Kemi. The brands are distributed in over 80 countries, 500 selected sales points, 6 mono brand boutiques in Dubai, Lisbon, London and Turin, and on a digital platform: xerjoffuniverse.com The “Spray to Help” mission is to promote significant improvements in the way the world addresses territory and community, contributing to the realisation of solidarity development goals. Choosing to adopt a specific project and contributing to its achievement with the company’s participation is one of the most effective ways to have an impact on the future and make an investment for the common good.
Media
‘The programme doesn’t work’: Brian May admits he ‘HATES’ The Voice as he claims musicians need the ‘full package to succeed in the industry
Daily Mail
Brian recently launched a perfume to aid the protection of badgers and other wildlife.The iconic rocker said during his virtual perfume launch last week: ‘We make music and it is all about music but the packaging is vital as it is the first thing people see.
Queen star Brian May launches £177 fragrance that smells of ‘sandalwood and badger’
iNews
Queen guitarist Brian May has launched a badger-smelling fragrance to raise funds for endangered wildlife.
The legendary musician has joined forces with Italian luxury goods brand Xerjoff to launch the Save Me fragrance, which will donate profits to the
Save Me Trust, an animal protection charity co-founded by May. The luxury fragrance is raising money for May’s animal welfare charity. https://inews.co.uk/news/consumer/queen-brian-may-fragrance-badger-cull-save-me-trust-828745
Queen’s Brian May launches badger-scented fragrance to help save wildlife
Radio X
Brian May has launched a badger-scented fragrance for a good cause. According to Billboard magazine, the legendary Queen guitarist has teamed
with Italian luxury goods brand Xeiroff for the collection in the aim of raising funds for the protection of endangered wildlife.
https://www.radiox.co.uk/artists/queen/brian-may-badger-fragrance-wildlife/
Brian May launches ‘Save Me’ Cologne to Support Wildlife Wellness
Discover Music
Queen co-founder Brian May is teaming up with Italian luxury perfume brand Xerjoff to create a fragrance with a mission. Proceeds from “Save Me,” named for Queen’s 1980 hit, as well as May’s foundation, will defend the lives of wild animals across the UK and Europe.
https://www.udiscovermusic.com/news/brian-may-launches-save-me-cologne-to-support-wildlife-wellness/
Brian May creates ‘Save Me’ luxury cologne in aid of wildlife causes
Queen co-founder Brian Mayis collaborating with Italian luxury perfume brand Xerjoff to create a new fragrance – all to raise funds for wildlife wellness causes. Proceeds from ‘Save Me’ – named after Queen’s 1980 hit – will defend the lives of wild animals across Europe and the UK.
Queen’s Brian May Is Selling A Perfume That Smells Like Badger
Music Feeds
Named after the Queen song and produced by Xerjoff as a fundraiser for May’s wildlife protection vharity, Save Me Trust, the perfume offer strong hints of’pink pepper, jasmine, cyclamen, camomile, tuberose, mimosa, ylang-lang, gardenia, sandalwood, and musk.
Brian May launches new badger-smelling fragrance to help save wildlife
NME
‘Save Me’ is scented in tribute to one of the Queen guitarist’s favourite animals
‘Save Me’ is a collaboration between the Queen guitarist and Sergio Momo, the founder of Italian brand Xerjoff.
Brian May Launches Wildlife Fundraising Fragrance ‘Save Me’
Billboard
Brian Mayis putting a strange year behind him with the launch of a fresh new scent.
The Queenguitarist joins forces with Sergio Momo, founder and creative manager of Italian luxury goods brand Xerjoff, to launch the
Save Me fragrance, a fund-raiser for the protection of wildlife.
https://www.billboard.com/articles/news/9509394/brian-may-wildlife-fundraising-fragrance-save-me/
Brian May Launches New ‘Save Me’ Fragrance For Wildlife Protection
iHEART Radio
Queenguitarist and co-founder Brian May has announced a collaboration with Italian luxury brand Xerjoff on a new fragrance
to raise funds to protect wildlife.The cologne is named for Queen’s 1980 May-penned hit “Save Me” and May’s Save Me Trustanimal advocacy
organization. The fragrance is said to smell of “sandalwood and badger,” an animal May has fought vigorously to protect over the years.